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Frequently Ask Question

WordPress Development

WordPress is a website creation tool and a powerful website content management system. It’s written in PHP and is also one of the most popular blogging engines on the web. For the B2B web designs we create, WordPress enables website owners to easily and quickly make updates on the backend of the website.

WordPress is updated anywhere from 4 to 8 times per year, which is more frequent than most types of software. The regular updates continually increase the security of WordPress websites and ensure the very latest version is in use.

Absolutely not! Most WordPress users are not developers since there’s no need to learn complicated CSS or PHP when there are plenty of feature rich themes and plugins to make changing your website easier.

The easiest way to change the look of your WordPress website is with a new theme. A WordPress theme is like a style skin for your website. Your theme will give your website a unique look, and depending on what’s included in the theme it may also add features for customizations like colors, fonts, menus, widgets, pages, post types, post formats and much more.

WordPress is SEO friendly but it will not do all the work for you. WordPress is setup to make it easy for you to manage and improve your SEO but just moving your blog to WordPress likely won’t change your search engine rankings.

Your website needs to be mobile-friendly. Don’t let anyone convince you otherwise.

And the best time to establish your mobile strategy is during the build of your website as the experience you provide to your mobile visitors will dictate how successfully you can market to them in the future.

The top 100 blogs and websites in the U.S. use WordPress and about 20% of all websites worldwide use it as well. With such a large community of WordPress users, there is also a large developer community for WP. In addition to the support community availability and the wide variety of plug-in options out there, WordPress is also an open source content management system so you don’t need to rely on a agency or freelancer to update the site.

WordPress is designed to be user-friendly for non-technical users. As a CMS it enables even the most technologically challenged folks to change font sizes and colors, update navigation, add new web pages, include images, and embed video. It all depends on how WordPress is set up and how effectively the developer uses it as a CMS. To take it a step further, at Bop Design, we provide a customized website manual for every client that includes specific “how-tos” for updating the WordPress website.

There aren’t many downsides to using WordPress, except for this one…

WordPress can be vulnerable to being hacked as it is a popular, open-source platform.

However, hacking should never be an issue as long as your developer does the following:

  • Properly codes the website to prevent easy entrances for hackers
  • Only uses themes and plugins from reputable developers that actively support their code
  • Helps you keep the website updated (i.e. core, theme and plugin updates)
  • Recommends / uses preemptive security tools.

If you’re the type of customer that doesn’t have the time or patience to find answers and solutions to your own questions, then you are going to need some clarification on how to get support after launch.

To prevent frustration from having your questions and issues go unanswered make sure you understand how to get support.

Yes, absolutely. Many WordPress websites are business sites that don’t use any blog related features at all. WordPress started out as a blogging platform, but now it is a full-fledged CMS and an application framework.

You can create a website using only the pages. If you want to completely turn off blogging, then check out our tutorial on how to easily disable blog features in WordPress.

No one likes slow websites, particularly Google. Slow websites are not only bad for your users, they also negatively affect your SEO.

Luckily, it is not that hard to improve your website’s speed and performance. There are plenty of tips, tricks, and tools that will help you boost performance and make your website noticeably faster.

Web Design & Development

On average, websites launch within 2 to 4 weeks from project start. If you are trying to meet a specific deadline, let us know and we can provide you with options.

There are many variables involved that can influence the length of the project including:

  • The size of the website
  • The complexity of the design
  • Any advanced features you need
  • When your content is ready
  • Our current client design schedule
  • Your timely feedback and input on our work

Yes, we believe our mobile designs are some of the best you’ll find anywhere. We put a high emphasis on making sure the website experience on a mobile device is second-to-none.

Of course! This is your website. We want you to absolutely love it.  During the design phase of our project process, we create full-color mockups so that you can see exactly how the website will look and function. These will be submitted to you so that you can review them with your team and/or involved laypeople and give us any feedback about what you see.

Yes. Specifically we work with existing websites in three popular ways:

  • Review Google ranking and visibility to help with optimization (get found and seen more often).
  • Create content plans to help improve the value of what’s on the website.
  • Develop lead generation strategies to help businesses get more sales opportunities from the traffic they are getting.

Usually that is you. You are the expert on your business, so it’s usually best if it comes from you. If you need help, we can recommend copywriters who can help clean up or write original content for you at an additional cost.

We are only an email away! We’re here to help you as much or as little as you need, and we won’t disappear once the site is launched. We’ve been doing this for many years, so we aren’t going anywhere anytime soon.

We offer a sixty day money back guarantee. If you’re unhappy with our service for any reason within the first sixty days, you are free to terminate your contract with us and we’ll refund your payments. Our plans also include on-going maintenance to keep your website running in the same or better condition as the day it launched.

Yes! We love it when our clients take control of their website and learn to manage it on their own. We’ll provide you with a set of comprehensive video tutorials to help you learn your way around, as well provide you with a training session to help get you on your way. (Note: We love to answer your questions!)

Yes. You are welcome to give us a call or reach out at any time. We don’t just build your website and then disappear. We are happy to answer any questions or fix something that breaks. However, large scale design or development updates are billed at an hourly rate. Please know that we would never perform work on your website without first discussing the scope of the work and receiving your approval to proceed.

We are committed to providing you with a beautiful and affordable website. Please know that there are many aspects that factor into the cost of creating a new website. However, our pricing is designed to meet the needs of small businesses and non-profits. Please contact us for an exact cost estimate.

Hosting is super important! When it comes to hosting, you get what you pay for. We’ve developed a list of our absolute favorite hosts to help you find the right host at the right price. Check out our list.

We are a reliable company, we have been in business for over 3 years for a reason. Our websites are 100% custom build, with unlimited revisions. We offer life time support! Our web developers have been certified by Google way above average. But most important we are not here just to build your website. We want a long time relationship that you can count on. We are here today and here tomorrow. Our main goal is for your business to succeed online, because your success is our success. We are different because we care about your business goal and we are committed to achieve that goal not matter what it takes! You can count or our team to be there for you ALWAYS!

Ecommerce Development

Just check our portfolio and you will be able to get an idea. Our work should give answer to your question.

You can have any type of Internet connection, it really is not dependent on the Internet Site – Broadband is better than dial up and the prices are cheap.

The invoice receipt is automatically sent via the ecommerce software.

Email Newsletter mailing list is not part of the ecommerce software.
I would recommend an add-on to the website – £90 one-off payment.

YES we provide a search box facility for the web site.

YES all major Credit Cards can be accepted.
The ecommerce software integrates can integrate with a number of different payment systems e.g. paypal, protx, nochex, worldpay, google checkout, Barclays epdq – you can only choose one of these to use for the website

The site does not come with Flash banners – you can get an external source to design a flash banner and we could add it to the web site.
As an alternative, we can incorporate rotating image banners to suit the purpose.

This is not part of the ecommerce software, but we could look into incorporating it into the web site.

We provide a search engine optimizing facility for the site.
We don’t handle marketing campaigns.

Social Media Marketing

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Many business owners are lost between believing they need an SMM specialist and not wanting to pay someone to “just go on Facebook”. So first, let’s write down what should Social Media Marketer actually do:

  • Manage a publishing calendar;
  • Schedule posts;
  • Curate content;
  • Monitor brand mentions and keywords;

Yes! Users would rarely follow the same brand on a number of networks. By reposting the same content, you reach more people. Besides, it leads to network integration: users might find your content on Twitter and later post it on their Reddit/Tumblr/etc page. Moreover, you can post the same content on the same network multiple times, just in case your followers haven’t seen it the first time.

Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly.

At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social.

Above all, social media costs you time. It’s important to spend time creating your assets, writing description copy and participating in community engagement (answering comments, sharing content to your story, etc.). There are true costs associated with social media marketing if you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities.

 If you’re serious about digital marketing and growing your presence online, social media ads are well worth the investment.

As a marketer, business owner or entrepreneur, financially backing your business and products shouldn’t intimidate you, it should excite you.

Have you noticed a recurring theme to these answers yet?

Before I start telling you to find out as much as possible about your target audience…again…

….I want to talk about consistency.

When I’m asked this (which is actually a lot more than you’d think) it usually tells me that the person asking is losing patience or struggling with social media marketing.

The straight answer is, it all depends on your goals. Are you using social to build brand awareness? To grow your digital presence? Generate leads? Convert leads into customers?

Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts.

Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction.

Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform.

Another common issue we see is improper use of hashtags on each platform. By making sure your content is optimized for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.

Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly.

Social Media Management

Social media is quite a broad term, covering quite a few different topics. However, a simple explanation is that social media platforms are web-based tools that allow users to connect, interact, and create, share and consume content. Through apps on smartphones, laptops, tablets, and PCs, social media enables us to build online relationships and exchange media.

This is one of the most popular social media FAQs, and for good reason. According to figures from Statista, nearly 50% of the world’s population uses social media. Data from 2020 shows that 3.81 billion people use some form of social network. When you consider that there are just over 4.5 billion internet users, this is a staggeringly large proportion. 

Engagement—the sum of reshares, likes, comments, and clicks—is a big signal of social success for many people. How do you get more people talking about and interacting with your brand on social media?

  1. Ask questions
  2. Share behind-the-scenes
  3. Run a contest
  4. Host a chat

While the natural assumption is that you should be on all the popular platforms, this can be counterproductive if not executed with a strategy. Instead, focus on a couple of platforms that are highly popular among your target audience. So the best platforms to use will vary for each business. Check out our guide on how to choose the best social media channels for your business.

If you’re having a hard time raising awareness for your products or services, social media advertising might be the best option you have. You shouldn’t rely on this approach every time you post an update, but boosting updates every now and then could have a major impact.

After selecting the right platforms and planning the campaigns, you should decide what metrics to check in order to determine the ROI. In one of our posts on this topic, we’ve discussed reach, traffic, engagement and conversions on social media, and why each of them is important for measuring return on investment.

As a social media company about to launch, what are the top 5 things I can tell potential clients that will persuade them that social media works and is worth the time/money to invest in? I can go with the usual build brand awareness, customer engagement etc but even this seems to be met with skepticism – does it make me money? That’s what they want to know. How would you answer that question?

How can I set up automatic reciprocation on social media sites like Twitter & WordPress? There isn’t enough time in the day to reciprocate on all the social media sites I’m active on -Twitter. WordPress. Tumbler. Instagram. Stumbleupon. Facebook & Pinterest. I see that some of the folks that follow me reply with a like or tweet as soon as I post – I’d love to know how to do that!!

In 2019, the average social media user spent around 1 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day.

Growing your social media following involves a lot of planning and strategizing as well as posting the right content and targeting the right audience. Use our comprehensive guide on how to grow your social media audience to get started.

Some brands have this common misconception that social media is a place full of negativity. Even if it were so, it’s better to know that there is a place where customers express all sorts of opinions, rather than being oblivious. When it comes to handling this type of comments, you only have two options.

The best frequency really is something that you need to figure out on your own. Something you need to take into account is how active your audience is. After doing so, you have to find a balance that the audience is comfortable with. You definitely don’t want them to start unfollowing you after flooding their newsfeeds. Neither do you want them to ask themselves if you’ve fallen off the face of the Earth. There are some guidelines, but you can only find the best frequency by experimenting.

Local SEO

You may not know how it works, but I’m sure you’re familiar with search engine optimization (SEO).  That’s the process of getting your website to rank high in Google for relevant search phrases.

With local SEO, there is a slight twist.  Instead of focusing exclusively on your website, you’re also going to focus on your Google My Business profile page.  That’s because Google displays business pages (along with a map highlighting where the businesses are located) for many locally-focused search phrases.

One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results.  So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?

t should be fairly obvious that local SEO is not appropriate for 100% e-commerce businesses.  That’s because there is no physical location for customers to visit the store.

Think about how annoying it would be to see e-commerce businesses listed when you’re searching for a nearby coffee shop.  You want a place to grab a cup of coffee, not an online store to get coffee beans delivered.

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.

If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google and run a site: search for your website.

You need to determine whether your website’s organic traffic has dropped suddenly or gradually over time.

Well, as is the answer for many SEOs: it depends.
Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can’t launch a website and expect it to rank for competitive search queries overnight.

Because it can send you qualified leads who are ready to buy your products or services, often the same day they search. You can see below the average percent of clicks for each position on Google.

Google and other search engines have been localizing search engine results to create a better end user experience. For example, if you are in Washington DC and search for “plumbers”, Google will display listings of local plumbers to your IP address (where you did the search from). 

Yes, you will need to make changes to your website. You should be making routine changes to your website anyway like adding service content and blog posts. The search engines love content and the more relevant the content is, the better for your local and national SEO strategy. 

Local search and map use make up over 20% of internet search worldwide. Google alone has over 2.8 billion searches each month. We home in on our clients strengths and put that information out front for searchers.

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